Hi, I’m Nick Bonney—an award-winning creative director, storyteller, and tech founder with a passion for crafting meaningful connections between brands and their audiences. My career has taken me across industries, from designing album covers for artists like Britney Spears (yes I admit it) and Groove Armada to shaping the identities of global food brands and reimagining how we experience travel through Journey Maker.

What ties it all together? Storytelling. I’ve learned that a brand is so much more than a logo—it’s an ongoing relationship with its audience. Whether it’s the bold imagery of an album cover, the flavors that define a food brand, or the emotional journey of travel, every touchpoint tells a story that resonates, inspires, and connects.

On this Medium page, I’ll explore the art and science of building brands through storytelling. I’ll share personal insights, lessons learned from across industries, and practical tips to help you grow your brand in ways that feel authentic and impactful.

If you’re curious about how brands can move beyond transactions and create lasting relationships, this is the place for you. Let’s dive into the stories that make brands unforgettable.